Demand Generation Podcast

Our guest today is Eugene Nilus, Director of Demand Generation at Shippo. Eugene will talk about the challenges of going upmarket, and how to restructure the team and activities to handle both inbound marketing and ABM.

Today, I'm happy to welcome Nani Shaffer, Vice president of Account-Based Marketing at Demandbase. She will discuss about ABM strategies, what they means for B2B marketing, and how it can be implemented even at small companies.

Today, I'm thrilled to welcome have Abhishek GP, head of demand generation at Freshworks. Abhishek will share best practices around multi-touch attribution, funnel metrics, and sales alignment.

Cyrus Sussman is the Director of Demand Generation at Quorum. Since joining Quorum in 2017, He has built the marketing department from the ground up and helped the company more than 3X net new ARR from inbound leads. His ABM strategy has nearly doubled outbound meeting schedule rate from 9% to 15%

Our guest today. Aaron Ballew, VP of Demand Generation at Ping Identity. At Ping Identity, Aaron leads integrated campaigns, event marketing, digital operation, and pipeline analytics. Aaron is an engineer turned marketer, so he will share how he uses data to inform his campaign decisions.

Our guest today is Be'Anka Ashaolu, Director of demand generation at Propel, the platform that helps companies build better products and offers a single source of truth for product success. Be'Anka is in charge of all demand generation and marketing operation activities at Propel.

In this first episode Franco Caporale, founder at SaaSMQL, will share the 10 lessons that he learned during his B2B demand generation career working for venture-funded tech startups.